April, 2014 | Email Marketing Blog

Google Introduces New Grid View to Gmail Promotions Tab

July 9, 2024April 28, 2014

It is no secret that Google makes frequent changes to all its products. The algorithms that underlie the search engine are constantly being changed and tweaked, and the businesses that rely on search results struggle to keep up with those changes. Similarly, businesses who utilize email marketing need to keep track of the changes Google…

How to Collect Customer Feedback Using Email Marketing

July 9, 2024April 17, 2014

Email marketing is more than a way to boost the profits of your company and sell more products. When used properly, email marketing is also a powerful tool for soliciting customer feedback and improving your operations. No matter what the nature of your business, knowing what your customers are thinking and catering to their needs…

How to Create the Perfect Email Teaser Campaign

July 9, 2024April 9, 2014

Building a solid email list is hard. You need to gain the trust of your subscribers by providing real useful information. You need to segment your list so that everyone gets exactly what they want. You need to constantly monitor your bounces and prune your list to keep it updated. Now that you have built…

7 Inexcusable Errors in Email Marketing

July 9, 2024April 2, 2014

In the world of email marketing, some errors are easy to make, while others are nearly inexcusable. Newcomers to email marketing often make errors as they learn the ropes and get to understand the rules, but those mistakes should lessen as time goes by. It is important to remember that even experienced pros can make…