SendBlaster

How often should I send newsletters for maximum effectiveness?

Newsletter ogni quanto inviarle per renderle efficaci
Here’s the secret to finding the right Send frequency for your emails   Newsletters are an incredibly powerful tool for effective communication. Their superpowers are amazing: they strengthen a company’s brand, attract new customers, increase sales, build consumer loyalty, and increase traffic to a website. As you venture into the world of email marketing, you’ll…

Special Characters and Symbols in Email Subject Lines: What You Need to Know

Special characters and symbols
You may have noticed a trend recently in the email marketing messages you have been receiving. It seems that special characters and symbols in email subject lines are all the rage these days, from simple things like hearts ♥ on Valentine’s Day to stars and stripes ★ on the Fourth of July. But while these…

7 Reasons Why Your Emails Get Bounced

According to BetterBounces.net, every day 31 billion emails bounce. That means 31 billion messages never reach their intended recipients, and the hard work behind crafting them has been wasted. Bounces are part of the email marketing landscape, but that does not mean you have to live with them. Not all bounces are the same, and…

5 Email Preview Tools Worth Using

With so many different email clients and devices out there, it has never been more important to preview the messages you create. An email that looks great in Outlook may be unreadable in Yahoo! mail, and a message that is perfectly formatted for a traditional desktop PC may look terrible on a tablet or smartphone.…