Email Marketing

5 Email Preview Tools Worth Using

With so many different email clients and devices out there, it has never been more important to preview the messages you create. An email that looks great in Outlook may be unreadable in Yahoo! mail, and a message that is perfectly formatted for a traditional desktop PC may look terrible on a tablet or smartphone.…

The Importance of Segmented Email Lists

In the age of social media and search engine marketing, email remains a relevant tool for online marketers. However, things have changed and marketers don’t need to do email blasts. More often than not, the success of a campaign depends on the marketer’s ability to segment email lists. When you are using a platform to…

How to Write Persuasive Emails

Some email composers may think that big words make something sound more sophisticated, and therefore more desirable and appealing when in reality simplicity and ease of understanding is one of the things readers value most. A carefully written email is an email marketer’s most important tool, particularly persuasive emails. It is what pushes readers to…

Why Email Marketing Is Vital (also) for Accountants

Accountants have a vital role to play in modern society, helping business owners and individuals make sense of their taxes and educating others about the importance of managing money and saving for the future. If you work as an accountant, you already know how difficult the job can be and how hard it is to…

27 Ways to Collect Email Addresses

If you hope to have any success at all in the world of email marketing, you first need a reliable and ethical way to collect email addresses and keep in touch with your potential customers. While some marketers resort to unethical tactics to harvest contact information, this approach is counterproductive and ineffective. Fortunately, there are…

How to Step Up Your Mobile Email Marketing Strategy in 3 Simple Steps

If you were to believe the digital marketing “gurus,” email marketing is on its way out. Businesses are making the leap to social media, YouTube, podcasts and other avenues of digital marketing. But the data tells a different story. According to latest research, email is still the second-most-used application on smartphones, topped only by actual…

Ask Your Subscribers to Whitelist You

Spam filters have gotten better over the years, but their accuracy has not necessarily increased. Email marketers struggle with this problem every day, working hard to play by the rules and provide real value to their subscribers – only to have their carefully crafted messages end up in the recipients’ spam folders. You can fight…