Email Marketing

Email Marketing: Realistic Budgets Boost Return on Investment

Email marketing is extremely cost-effective. With no outlay for paper, printing or postage and an average response rate of up to 4 percent, email marketing delivers a healthy return on investment (ROI). According to the Direct Marketing Association, the ROI from email marketing is around $43 for every dollar spent on it. This compares favorably…

Restaurants Email Marketing Tips

U.S. casual dining restaurant sales have grown by 8 percent between 2006 and 2011, according to a study by Mintel. Total casual dining restaurant sales are expected to reach $107.8 billion in 2011. Restaurant owners can secure a share of this competitive market through a well-designed email marketing campaign. Here’s a short list of tips…

The Value of Email [Infographic]

Email is still the most used, most valuable and highly-prized real estate on the Internet. According to SmarterTools, there are “nearly 3 times as many email accounts than Facebook and Twitter combined”. This infographic “places email side-by-side against social media sites Facebook, Twitter and Google+ and even demonstrates email’s ubiquity when compared to the number…

Is Your Email Marketing Style Stuck In A Rut?

In our daily lives, we adjust our style of written communication to suit the situation and the audience. Formal business communications, whether by letter or email, require structured paragraphs, accurate grammar, and professional language. Whereas arranging to meet a friend for a drink can be a short message full of textspeak and emoticons. Email marketing…

Faith-Based Email Marketing Engages Current and Future Members

With 70 percent of Americans regularly using email, it is highly likely that members of your congregation use digital communication as part of their daily routine. Email marketing is a simple, cost-effective way to build a relationship with your parishioners, which fits with their busy lives. A well-run email marketing campaign will enable you to…

Happy 28th Anniversary Email!

It was 28 years ago today, Aug 30th 1978, when a 16 18 year old guy named Shiva Ayyadurai copyrighted “EMAIL” along with terms like “To: From: Cc: Bcc: Subject: Reply, Reply All, Forward”. The two words, “Electronic” and “EMAIL” – says Shiva – juxtaposed together for me originally brought images of vaporizing paper and…