General

No-reply@ = No conversations

What contradiction! Many companies keep using a no-reply email address for their email marketing campaigns and then ask you to “Get Social” on Facebook and Twitter. The no-reply@ addresses represent an old (and rude) practice that should be abandoned. Email marketing is, first of all, an effective way to build a relationship with your customers.…

Email Marketing Links – the best of the week #3

It’s Friday again! These are our fav links of this week. Interlaced: Email and Social Networks – According to Jeremiah Owyang Web Strategist, Facebook isn’t the largest social network, email is, but not everyone agrees email and social networks are the same. Great article! Three evil words – Email is a permission-based marketing channel. Ken…

Duplicate Emails? No, thanks!

It may happen to deal with big mailing lists that contain duplicate addresses. Don’t worry! SendBlaster automatically searches for duplicates and fixes them. And no action is required! Duplicates in the same mailing list are automatically filtered out when sending, even if you have disabled the Don’t add addresses when duplicated or already present in…

Welcome on Board

Welcome everyone to the first post on the SendBlaster Blog! I hope that the content of this blog will be helpful to you. My name is Gianluca and I manage our social media initiatives at sendblaster.com.  We decided to start running this blog to provide updates on SendBlaster and tips for improving your email marketing…