coupons

Coupons in Email Marketing – A Great Opportunity Not to Be Missed

There is no doubt that coupons are very popular these days. From magazine articles and TV spots highlighting extreme couponers to ordinary consumers trying to save some money, the use of coupons has exploded in recent years. A recent study by Burst Media found that more than one third of female shoppers reported using coupons…

Building Customer Loyalty with Birthday Emails

Everyone likes to get a little something special on their birthday. Using email marketing to wish your subscribers and customers a happy birthday is one of the effective ways to build customer loyalty and to show your customers some love. A recent study conducted by MailerMailer reported that anniversary emails may turn out a conversion…