customer loyalty

Build Customer Loyalty with Email Marketing

Email marketing is not just about short-term profits and selling products. Email marketing can drive sales and help you gather leads for the future, but the real promise goes far beyond those short-term benefits. A good email marketing program can increase customer loyalty, build brand awareness and help your business long into the future. Why…

Building Customer Loyalty with Birthday Emails

Everyone likes to get a little something special on their birthday. Using email marketing to wish your subscribers and customers a happy birthday is one of the effective ways to build customer loyalty and to show your customers some love. A recent study conducted by MailerMailer reported that anniversary emails may turn out a conversion…