newsletter | Email Marketing Blog

5 Things to Do Soon After Sending your Newletter

July 9, 2024May 25, 2011

…so you have just hit the “send” button. It may take a few minutes or even hours to send out your newsletter to your mailing list. Here is what you can do while waiting: 1. Check your email addresses If you have added one or more email addresses that you own to your list (that’s…

Email Marketing Software: How to Create a Newsletter in 3 Minutes

July 9, 2024April 18, 2011

In this short video we show you how to create and send a newsletter with SendBlaster PRO 2 … in less than 3 minutes. You will realize that there’s no programming required to create engaging professional-looking newsletters. Check it out!…

3 Ways to Deepen Your Reader Relationship

March 22, 2011

The effectiveness of an email campaign is usually measured in open rates, click rates, and eventually, sales numbers. But there’s one factor that affects those rates more than any other. It’s not shown on any stats page and it can’t be represented in numbers. But the depth of your relationship with your subscribers has a…

When to Offer Teasers and When To Give Away the Store in an Email Newsletter

July 9, 2024January 10, 2011

Email marketing can usually be divided into two forms: advertising blasts that contain little more than an image and an offer; and newsletters that give away information to entice readers to click through and learn more. The division between those two forms is usually pretty clear. Offers go out to support specific promotions while newsletters…

The Difference Between Email Marketing and Electronic Newsletters

July 9, 2024November 29, 2010

Each week, several dozen promotional emails pass through my filters and land in the various folders I’ve prepared to receive them. Some are long and some are short. Some are ignored and some are read. Some are clicked and some aren’t. They all want me to buy but they do it in different ways. Or…

Matching Your Newsletter Style to Your Business Approach

October 11, 2010

The first newsletter is always the hardest. With a million different templates to choose from or a professional designer ready to create your own unique look, getting your email campaign up and running really shouldn’t be difficult. But all of those options just make it harder to make the first choice: which style matches your…

Mailing Offers Your Market Wants To Buy

July 9, 2024October 1, 2010

Browse to Amazon.com and you won’t have to look too far to find products you want to buy. In fact, you won’t have to look at all. The site will read your cookie, check your sales record and serve up products that it thinks match your interests. Email marketers can’t deliver that kind of personalized…

Which Email Style Suits Your Business Best?

July 9, 2024September 17, 2010

In a recent blog post for MarketingProfs.com, Stephanie Miller, an email marketing expert, describes how Scotts Miracle-Gro uses its newsletter to generate sales. The email is targeted by grass type and zip code, information captured at registration, and is sent monthly during the growing season. It also stops entirely during the off-season which can last…