Guest Author | Email Marketing Blog

Email Tips – 10 Guidelines For Writing Effective Subject Lines

July 9, 2024December 21, 2011

First impressions are the most important and that applies to emails as well. Whether you are trying to get a reader to join your organization or to shop at your store, you need an effective subject line. It takes a reader less than one second to decide whether or not your email will be opened…

Guest Post – How Formal Should Your Emails Be?

October 22, 2012November 21, 2011

The way you conduct yourself and your communication around clients largely depends on who your clients are and what types of feelings you want them to associate with your business. And, by types of feelings, I am referring to the most subtle differences possible. Of course you want customers to view your products and marketing…

Guest Post – How Not To Throw Your Email in the Spam Bin

July 9, 2024November 11, 2011

Email Marketing is one of the most cost-effective ways in pulling off your eCommerce website’s success. But while you are doing an email marketing campaign, you will always be worried if your emails get through the spam filters of your recipient’s inboxes and not to the spam folder. Here are some tips that you should…

Keeping Credit Card Users Loyal Through Email Marketing

July 9, 2024July 4, 2011

Many studies have been conducted over the years to see how the method of purchases affect the overall amount paid during shopping experiences. These studies overwhelming point to the fact that consumers who use credit cards will spend more than those paying with other methods. Case in point is a study that was highlighted by…

How to Keep Your Email Campaign Out of the Spam Folder

July 9, 2024June 17, 2011

The spam folder—every email marketer’s worst nightmare. Once your emails are flagged as spam, your campaign metrics plummet, going from a potential success to an email flop. Thankfully, there are some tactics you can employ to help ensure your emails stay in your recipients’ inbox instead of their spam folder. Here are the tips you…

Email Permission Reminders for Disorganized Marketers

July 9, 2024January 24, 2011

For many marketers, email marketing is just one small part of a sales campaign. It’s a technique that they might use once a month in addition to search engine optimization, social media, pay-per-click advertising and a host of other techniques. It would be great if every email marketer did more than that. It would be…

Guest Post – Life’s Too Short to Start From Scratch

August 2, 2010

It’s a lovely summer evening – the air has cooled but sunshine’s still warming the sidewalks, & you’re… at work? What are you still doing there? Oh, designing your next email campaign. Uh, nope, I’m not sure how to add a border to your photo – or what to do about those weird line breaks.…

Guest Post: How to Be an Effective Email Marketer?

July 9, 2024June 28, 2010

Email marketing is one of the largest communication medium which uses email to contact the customer. Also this is one of the oldest and widely used direct marketing strategies. Email marketing can be successful only if the marketer has a planned action, else it might be a waste of time and money. But the success…