SendBlaster | Email Marketing Blog

Video in Email? It’s Now Possible And Effective

July 9, 2024January 23, 2014

Until a few years ago, using videos in email marketing was considered a very bad idea. Embedding video in an email marketing campaign could slow down load times and cause users on slow connections to click away before they even viewed your message. And since many email clients were unable to handle video properly, users…

250+ Free Email Templates for Any Occasion

July 9, 2024January 16, 2014

No matter what the nature of your business, email design is one of the most critical parts of your email marketing strategy. It is not enough to simply get recipients to open your emails – you need them to stick around long enough to see what you have to say. The right email template can…

Gmail Images Are Now Displaying Within Email by Default

July 9, 2024January 7, 2014

When one of the largest email platforms on the planet announces a major change, email marketers need to take notice. Google recently announced just such a change, informing customers that Gmail will now be displaying images within its emails by default. Prior to this change, Gmail users had to manually turn on images within their…

Keep your Email Lists Clean with the New Global Unsubscribe Feature

July 9, 2024January 2, 2014

We all know how important is to build a solid list of email subscribers, but it is even more important to make sure that everyone on that list is there because they want to be. No matter what the nature of your business or size of your email list, giving recipients a fast and convenient…

Optimizing the From Line for Your Email Marketing Messages

July 9, 2024December 24, 2013

It is well known that the subject line is a critical part of email marketing. A good subject line helps to determine the success of your email campaigns. But it has also been proven that the From line can be even more critical. In short, the From line identifies your email by letting the recipient…

Introducing the New SendBlaster 3 “Export as HTML” Feature

December 12, 2013

SendBlaster has always been a powerful tool for email marketers, and the new version 3 makes it even more powerful. This new version includes dozens of useful features you have come to expect from a professional email marketing software, along with the ability to export finished messages as HTML. SendBlaster has always given users three…

SendBlaster 3.1.6 Released

December 3, 2013

We’ve just released a minor update for SendBlaster 3 that includes some bug fixes and general improvements. Changelog New features domaintools.com added to Domain Inspector Improvements An alert is displayed when sending out a message if no email for list management has been defined, and some merge tag is requiring it Bug fixes Fix: “Large…

Black Friday & Cyber Monday Email Marketing Strategies

July 9, 2024November 28, 2013

Black Friday has long been one of the premier days in the retail business – the day when business coffers turn from “red” to “black” as hordes of deal-crazed shoppers stream through the doors. Held the Friday after Thanksgiving, Black Friday has become so important that businesses pull out all the stops – slashing prices…