SendBlaster | Email Marketing Blog

Ask Your Subscribers to Whitelist You

July 9, 2024September 3, 2015

Spam filters have gotten better over the years, but their accuracy has not necessarily increased. Email marketers struggle with this problem every day, working hard to play by the rules and provide real value to their subscribers – only to have their carefully crafted messages end up in the recipients’ spam folders. You can fight…

6 Ways to Monetize Your Email List

July 9, 2024July 23, 2015

You spent a lot of time and money building your email list and making sure it is up to date. Now it is time to make that list pay for itself. If you sell products or services, it is easy to see how monetizing an email list would work. You can simply take that list…

How Psychology Can Help Improve Your Email Marketing Campaign

July 9, 2024July 16, 2015

As consumers, we like to think we are rational when making purchasing decisions. We want to think we take everything into account, from the bottom line price to the long-term value. At the end of the day, however, human beings are emotional creatures, and our emotions play a part in every buying decision we make.…

Why You Should Never CC Your Subscribers

July 9, 2024July 6, 2015

It may seem obvious that CC’ing your list subscribers would be a bad idea, but that does not stop some new email marketers from falling into this trap. Even some experienced email marketers may accidentally violate this rule and CC their customers. For instance, a marketer who sends an email campaign for the first time…

How to Write a Really Persuasive Email

July 9, 2024June 23, 2015

The average Internet user receives dozens of emails a day, and some people get hundreds. Breaking through all that clutter and making sure your email gets read can be a real challenge. Crafting the perfect email requires a bit of artistry and a lot of creativity. If you want to make sure your emails are…

11 Ways to Retain Customers with Email Marketing

July 9, 2024June 9, 2015

When used properly, email marketing is a powerful tool for customer retention too. Custom acquisition cost is a major issue for just about every business. Every experienced marketer knows that it costs more to get a new customer than it does to keep an existing one. If you want to succeed, it is important to…

Set Your Email Marketing Goals Before It’s Too Late

July 9, 2024May 28, 2015

View image | gettyimages.com If you want to reach your email marketing goals, you first need to define them. Without clearly defined goals, it will be almost impossible to take your email marketing to the next level and achieve the results you want. One of the biggest mistakes email marketers make is starting to send…

Revitalize your Email List with Facebook Custom Audiences

July 9, 2024May 21, 2015

If you want to revitalize your email list and gain new customers, Facebook can be your best friend. The Facebook Custom Audiences feature is a powerful tool for email marketers, and one you should be taking advantage of. The new Facebook Custom Audiences feature makes it easier than ever for email marketers to reach the…