SendBlaster

3 Ways to Deepen Your Reader Relationship

The effectiveness of an email campaign is usually measured in open rates, click rates, and eventually, sales numbers. But there’s one factor that affects those rates more than any other. It’s not shown on any stats page and it can’t be represented in numbers. But the depth of your relationship with your subscribers has a…

SendBlaster 2.0.125: New Features, General Improvements, Bug Fixes

We are happy to inform you that we have just released a new version of SendBlaster 2 – which contains some new features, general enhancements and a couple of bug fixes. This new version is actually the most substantial update for the SendBlaster 2.x series – originally published one year ago. The main highlights of…

5 FREE Lovely St. Valentine’s Day Email Templates

Time really flies….it’s St Valentine Day again!  Why don’t you share the love (and unbeatable offers) with your subscribers? To help you make it easier, we have released some lovely HTML email templates, that you can grab and customize, e.g. adding your logo, your signature and other elements. These email templates comes with .eml format…

The Power of Colors

A colorful infographics that links the 100 most impostant Brand on the web, this time not comparing them to sales, but simply for the logo’s color. The result is a tendency to blue and red. It is these colors to become leader on the web? source: ALEXA – COMPETE – NIELSON http://www.colourlovers.com/blog/2010/09/15/the-most-powerful-colors-in-the-world-wide-web…

When to Offer Teasers and When To Give Away the Store in an Email Newsletter

Email marketing can usually be divided into two forms: advertising blasts that contain little more than an image and an offer; and newsletters that give away information to entice readers to click through and learn more. The division between those two forms is usually pretty clear. Offers go out to support specific promotions while newsletters…

Creating the Perfect Landing Page

Email marketing messages are issued with a goal. That goal may be as vague as maintaining a connection with an audience but it’s often something specific — and usually that means selling a product. But the email message itself doesn’t make the sale. Email marketing is a two-stage process that uses the email to generate…