Email Marketing

Legal Issues Email Marketers Should Take Into Consideration

Every type of business faces its own unique legal challenges, and email marketing is no exception. Email marketers need to keep up-to-date with the various legal issues surrounding online communication and technology. Failing to stay informed could be bad for business – and even put the company out of business. Some of the legal challenges…

How to Improve the Unsubscribe Page

As an email marketer, you hope your list members never leave. You work hard to provide them with quality content and useful information, and you want them to look forward to each new message. Even so, there will be subscribers who no longer want to receive your emails, and you need to provide a simple…

Free eBook: Advanced Email Marketing Guide

We have just released a new eBook, “Advanced Email Marketing – tools for professional marketers”. This practical email marketing guide designed to help you optimize your email marketing campaigns. You will find lots of information on best practices and proven tactics to grow your email results. To get our Advanced Email Marketing eBook, simply fill…

How to Calculate ROI in Email Marketing

  Return on investment, or ROI, is one of the most important concepts in the world of business. Calculating the return on your investment allows you to focus  your energy – and  your precious money – on what works while avoiding wasting funds on things that do not generate a real return. When it comes…