Email Marketing

The Importance of Using the Correct Charset in Email Marketing

Email marketers need to consider many different things when creating their messages. From the subject line to the content, there are plenty of items to worry about and obsess over. One thing that is often overlooked, however, is the importance of the charset, or set of characters. Using the wrong charset could make your messages…

5 Things That Can Happen When You Use a Free SMTP Server for Your Mailings

As a business owner, it is only natural to save money whenever you can, but some savings are shortsighted. Free SMTP servers are a prime example. Free SMTP servers are often associated with well-known email providers like Yahoo! And Google, and while they are fine for personal messages, they are not suitable for business use.…

Is Email Marketing Right for You?

Email marketing can be a profitable activity and an effective tool for growing your business and building your brand. The problem is that email marketing can only work its wonders if you are prepared to put in the work, do the research and give everything you do the professional touch. If done incorrectly, email marketing…

15 Ways to Integrate Facebook and Email Marketing

#181391617 / gettyimages.com Facebook has been undergoing some interesting changes recently, and those changes present some interesting opportunities for email marketers. Facebook may have started out as a way for old friends to connect with one another and new friends to find each other, but it has quickly evolved into a powerful business platform. You…

Google Introduces New Grid View to Gmail Promotions Tab

Google Gmail
It is no secret that Google makes frequent changes to all its products. The algorithms that underlie the search engine are constantly being changed and tweaked, and the businesses that rely on search results struggle to keep up with those changes. Similarly, businesses who utilize email marketing need to keep track of the changes Google…