Guest Post | Email Marketing Blog

Guest Post – Life’s Too Short to Start From Scratch

August 2, 2010

It’s a lovely summer evening – the air has cooled but sunshine’s still warming the sidewalks, & you’re… at work? What are you still doing there? Oh, designing your next email campaign. Uh, nope, I’m not sure how to add a border to your photo – or what to do about those weird line breaks.…

Guest Post: How to Be an Effective Email Marketer?

July 9, 2024June 28, 2010

Email marketing is one of the largest communication medium which uses email to contact the customer. Also this is one of the oldest and widely used direct marketing strategies. Email marketing can be successful only if the marketer has a planned action, else it might be a waste of time and money. But the success…

Guest Post – Put Desire in Your Subscribers

June 8, 2010

Email newsletters allow businesses to stay in touch with customers. They ensure that buyers haven’t forgotten them and they increase the chances that the next time a customer wants the kind of products or services they offer, their company will be the first to come to mind. They’re a form of drip marketing — but…

Guest Post – How to Add Discounts Without Adding a Hard Sell

April 30, 2010

Email marketing copy has to do two things at the same time. Those two things conflict. A newsletter or an email has to entertain and inform its readers; it has to provide value. Messages that don’t provide value just take up space in the recycle folder. But the same message also has to generate income.…

Guest Post: Your Messaging Routine — and When to Break It

March 24, 2010

Writers starting to produce a giant opus are told to create a regular routine. It’s the best way, they’re informed, to ensure that they’ll get from introduction to conclusion one step at a time and without giving up halfway through chapter two. The same advice should be given to email marketers. Messages delivered to inboxes…

Guest Post: Put the Personal Power of Social Media in Your Email Messages

July 9, 2024March 15, 2010

One of the changes that social media has brought to marketing is that it’s made selling personal. Because tweets and even Facebook pages are created by individuals who display their photos and share personal details, they allow the entrepreneur behind the business to form a personal relationship with members of his or her market. Leads…