Guest Post | Email Marketing Blog

Guest Post: The 15-Word Outline

March 12, 2012

Long before content became king I learned from some editing royalty what made a great story. To my chagrin my editing mentors never mentioned a chick a mystical creature known as a muse. Instead, they talked of boring attributes such as practice, researching and outlining. Outline…in an instant copywriting world does anyone really write an…

Guest-Post: Audible Gets Follow-Up Emails Wrong

July 9, 2024February 28, 2012

Every couple of weeks or so, I used to receive an email offering me a free audiobook. The company that sends the email is legitimate. Audible is a large company that I’ve bought from in the past so I had given them my email address and opted in to receive its marketing messages. As a…

Email Tips – 10 Guidelines For Writing Effective Subject Lines

July 9, 2024December 21, 2011

First impressions are the most important and that applies to emails as well. Whether you are trying to get a reader to join your organization or to shop at your store, you need an effective subject line. It takes a reader less than one second to decide whether or not your email will be opened…

Guest Post – How Formal Should Your Emails Be?

October 22, 2012November 21, 2011

The way you conduct yourself and your communication around clients largely depends on who your clients are and what types of feelings you want them to associate with your business. And, by types of feelings, I am referring to the most subtle differences possible. Of course you want customers to view your products and marketing…

Guest Post – How Not To Throw Your Email in the Spam Bin

July 9, 2024November 11, 2011

Email Marketing is one of the most cost-effective ways in pulling off your eCommerce website’s success. But while you are doing an email marketing campaign, you will always be worried if your emails get through the spam filters of your recipient’s inboxes and not to the spam folder. Here are some tips that you should…

How to Keep Your Email Campaign Out of the Spam Folder

July 9, 2024June 17, 2011

The spam folder—every email marketer’s worst nightmare. Once your emails are flagged as spam, your campaign metrics plummet, going from a potential success to an email flop. Thankfully, there are some tactics you can employ to help ensure your emails stay in your recipients’ inbox instead of their spam folder. Here are the tips you…

Email Permission Reminders for Disorganized Marketers

July 9, 2024January 24, 2011

For many marketers, email marketing is just one small part of a sales campaign. It’s a technique that they might use once a month in addition to search engine optimization, social media, pay-per-click advertising and a host of other techniques. It would be great if every email marketer did more than that. It would be…

The Difference Between Email Marketing and Electronic Newsletters

July 9, 2024November 29, 2010

Each week, several dozen promotional emails pass through my filters and land in the various folders I’ve prepared to receive them. Some are long and some are short. Some are ignored and some are read. Some are clicked and some aren’t. They all want me to buy but they do it in different ways. Or…