To say email marketing is a delicate business would be an understatement. The success of email marketing hinges upon the thought and craft put into the writer’s actually message, the ability to make the email seem more than a vague pitch at an anonymous email address. Needless to say, it’s not always easy to make…
The next holiday in US and in many other countries is Mother’s Day, celebrated on the second Sunday in May (Sun 13th, this year). It’s more popular that you think. According to Microsoft, Mother’s day is the second largest shopping holiday. And it’s a good holiday for email marketing too because of its widespread appeal.…
According to this awesome infographic, designed by the folks at 1stwebdesigner.com, there are 5 basic steps to successful email marketing. If you want to learn more, don’t miss this post. You will find tons of great tips on how to do email marketing the right way.…
Google Analytics offers a visualization of a website’s sales funnel, the process through which a lead has to pass on the way to becoming a customer. Track your users through the funnel, spot where they fall out and you can increase your conversions by improving the pages from which they leave.
Email marketers have a…
The more you learn about email marketing, the more you discover common mistakes. In some cases, you’ll learn by experience. In others, you’ll learn from the experiences of other marketers. You may even read articles warning you about the most common mistakes to avoid. However, some email marketing mistakes may actually deliver benefits when the…
As you plan an upcoming product or service launch, don’t overlook the power of email marketing. Many marketers make the mistake of waiting until the product has been launched before writing about it in their newsletters.
Sure, the fact that you just launched a new product or service is newsworthy and of interest to your…
When you are trying to analyze the benefits of social networking vs SEO techniques in managing your business marketing, popularity and change become the two very important aspects to address. Internet users experience a change quite often not only in the way it is used, but also the ways of deciding a strategy for marketing…