Email Relationships Count Even if You Can’t Measure Them
Internet marketers probably spend more time poring over their stats than they do writing their emails. They’ll look at the number of views their last message received and, more importantly, they’ll check the number of clickthroughs and sales it generated. Each time they hit the Send button again, they’ll be hoping that this message will…
Expand Your Email Content to Cover More than Your Business
Your customers are interested in you. But they’re interested in more than just you. They’re also interested in your industry and in the kinds of products you sell. Book buyers don’t just want to know about a bookstore they bought from once; they want to know about books and authors. Video gamers don’t just want…
Interested in Web Marketing? Read Web Target
If you are interested in web marketing, we recommend that you read Web Target – a brand new online magazine about email and web marketing.
You will discover lots of informative articles, reports about new technologies, ecology of information, new models of online journalism, and the future of the web in general.
Web Target Editor…
How Email Marketing Can Increase Your Hotel’s Occupancy Rates
Nearly 66 percent of travel marketers use email marketing, making it second only to print advertising according to the Travel Marketing Trends Report 2011.
Email marketing offers hoteliers an effective, low-cost tool to secure new bookings and maintain customer relations.
Here are some steps you can take to ensure that your email marketing campaigns are…
Designing a Call To Action That Customers Can’t Resist
By the time you have designed your email template, filled it with quality content, and crafted an intriguing subject line, you may be running out of fresh ideas. Perhaps that explains why so many email marketers fall back on a boring “click here” button as their call to action. It’s easily understood, but it’s not…
Creating Effective Welcome Emails
It’s been known for a while that there’s one kind of email that always produces a higher response rate than any other: the first one. It’s the beginning of a new relationship, subscribers are happy to learn more about the company that’s contacting them, and they’ve yet to be burned by offers they don’t want.…
Why Email Marketing Is Still In Vogue [INFOGRAPHIC]
Email advertising still produces a significantly higher ROI than traditional forms of direct marketing. Awesome infographic by Flowtown.
Flowtown – Social Media Marketing Application…