email

Guest Post: Why Email Will Never Die

Email has changed the way people communicate in the modern world tremendously. However, despite its significance, some experts feel that email is on its last legs. While email might sometimes feel somewhat slow in today’s fast-paced world with its focus on instantaneous responses, there are a number of advantages to email that will keep it…

Nine Tips to Engage Prospects by Email

Securing your first contact with a prospect can be tricky. Prospects are often hidden behind unfriendly administrative staff or voicemail, with calls you make unlikely to be returned. While you may struggle to persuade a prospect to take an unsolicited telephone call, a carefully-crafted email arriving in their inbox can catch their eye and win…

Happy 28th Anniversary Email!

It was 28 years ago today, Aug 30th 1978, when a 16 18 year old guy named Shiva Ayyadurai copyrighted “EMAIL” along with terms like “To: From: Cc: Bcc: Subject: Reply, Reply All, Forward”. The two words, “Electronic” and “EMAIL” – says Shiva – juxtaposed together for me originally brought images of vaporizing paper and…

Anatomy of an Email

According to BNJ.com there’s a simple structure that emerges across the successful emails, and “just like most movies have three acts”. Here below you can find the Anatomy of an email. The first element considered is the Subject line (Engage) followed by the Headline (Context), Act 1 (Evidence), Act 2 (Proposition),  Act 3 (Support), and…

Infographic: Email vs Snail Mail

Email beats Snail Mail 81 to 1! 14.4 trillion emails are sent each year in the US compared to 177 billion envelopes of snail mail.  In more detail, 81% of  them are spam, while “only” 47% of postal letters are considered unwanted  and are thrown into the recycle bin. Check out this great infographic, created…