email marketing

Email Relationships Count Even if You Can’t Measure Them

Internet marketers probably spend more time poring over their stats than they do writing their emails. They’ll look at the number of views their last message received and, more importantly, they’ll check the number of clickthroughs and sales it generated. Each time they hit the Send button again, they’ll be hoping that this message will…

Interested in Web Marketing? Read Web Target

If you are interested in web marketing, we recommend that you read Web Target – a brand new online magazine about email and web marketing. You will discover lots of informative articles, reports about new technologies, ecology of information, new models of online journalism, and the future of the web in general. Web Target Editor…

How Email Marketing Can Increase Your Hotel’s Occupancy Rates

Nearly 66 percent of travel marketers use email marketing, making it second only to print advertising according to the Travel Marketing Trends Report 2011. Email marketing offers hoteliers an effective, low-cost tool to secure new bookings and maintain customer relations. Here are some steps you can take to ensure that your email marketing campaigns are…

Email Marketing Top Tips for Real Estate Agents

Real estate businesses rely heavily on email marketing, according to a 2010 study by the Robert H. Smith School of Business. However, a secret-shopping report, published by PCMS Consulting and One Cavo in May 2011, suggests that real estate agencies are not capitalizing on the web-based leads they generate. In the study, nearly 75 percent…

Internet Marketing with QR Codes

With the growth in smartphone adoption, QR codes are rapidly becoming an important part of the internet marketer’s toolkit. The distinctive black and white, pixilated squares can be found on billboards, in newspaper adverts and on the back of cereal boxes. Anyone with a camera phone equipped with a QR code reader can scan the…