email marketing

What Do You Want to Know About Your Subscribers?

The toughest part of email marketing begins after the copy has been written and the messages have gone out. As the open rates, the clickthroughs and, most importantly, the orders come in, they reveal huge amounts of information about your subscriber list. Each email will tell you a little more about your subscribers’ buying preferences,…

Coupons in Email Marketing – A Great Opportunity Not to Be Missed

There is no doubt that coupons are very popular these days. From magazine articles and TV spots highlighting extreme couponers to ordinary consumers trying to save some money, the use of coupons has exploded in recent years. A recent study by Burst Media found that more than one third of female shoppers reported using coupons…

Email Marketing – What Your Business Can Learn from Groupon and Its Competitors

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Daily deal sites like Groupon and Living Social are springing up all over the place these days. These deal sites offer significant discounts on everything from pizza and sushi to teeth whitening and massages. These deals are great for consumers, but are they effective for marketers? There has been a lot of criticism lately over…

Email Marketing Tips for Photographers

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Working as a professional photographer can be very rewarding. As with any business, how you market yourself can mean the difference between success and failure. The most successful photographers have more than skill with a camera – they have marketing savvy as well. Understanding how to market your photographs is just as important as learning…

Email Marketing Tips for Retailers

According to the Direct Marketing Association, many retailers are failing to use email marketing effectively. A recent study shows that out of the top 100 shops and websites listed by Hitwise and IMRG, 60 percent failed to send a welcome message upon signup, and 19 percent never sent any messages at all. Of the 100…