isp

The Legitimate Sender Challenge

Many legitimate senders face an increasing challenge of being designated as spam, even from their opt-in subscribers. People are being inundated with email and may inadvertently designate your emails as spam because they forgot that they have previously opted-in to receive your communications. In other cases, recipients may find it difficult to locate your unsubscribe…

Free and Paid SMTP Services

“What SMTP service do you suggest to use with SendBlaster?” This is a question that customers often ask us. We continue to emphasize that good email marketing needs good SMTP service. In these times there is a wide choice of free SMTP services, offered by different ISPs, hosting companies and Webmail providers. The point is…

What Is Your Email Reputation?

A good habit to follow before sending your bulk email is to look up the IP reputation of your SMTP service. IP reputation is the major contributor to delivery rates, especially if you are sending to the largest ISP’s, e.g. Yahoo!, AOL, Hotmail. Statistics show that 83% of the time, sender reputation is the real…

“This is spam” is not a substitute for “Unsubscribe”

According to a recent survey promoted by MarketingSherpa most consumers don’t correctly comprehend the term “spam”: 56% consider marketing messages from known senders to be spam if the message is “just not interesting to me.” But there’s more. Regarding the use of the “report spam” button – the primary tool that internet service providers (ISPs)…