subject lines | Email Marketing Blog

Anatomy of an Email

July 9, 2024June 6, 2011

According to BNJ.com there’s a simple structure that emerges across the successful emails, and “just like most movies have three acts”. Here below you can find the Anatomy of an email. The first element considered is the Subject line (Engage) followed by the Headline (Context), Act 1 (Evidence), Act 2 (Proposition), Act 3 (Support), and…

What Are You Putting Before The Subject Line?

July 9, 2024July 14, 2010

Copywriters know that the most important part of any piece of marketing is the headline. If they can’t work a good hook into the first line of the brochure, the sales letter or the flyer, it doesn’t matter what they write in the body of the material. It won’t be read. For email marketers, the…

Increase Opens with Killer Subject Lines

April 15, 2013September 18, 2009

One of the most important elements of a successful newsletter is the subject. 1 out 3 Americans open emails solely based on the subject line (Jupiter Research, 2007) and nearly 70% of Americans choose to click the “This is Spam” button based on what they see in the subject line. The challenge is then to…