April, 2011 | Email Marketing Blog

8 FREE Easter Email Templates

July 9, 2024April 19, 2011

We have just released a free template pack designed for Easter 2011 to use with SendBlaster. The Easter package includes 8 original free HTML templates, fully customizable and compatible with all major email clients. All these templates come with .eml format that you can download and send using SendBlaster! How to import Easter HTML email…

Email Marketing Software: How to Create a Newsletter in 3 Minutes

July 9, 2024April 18, 2011

In this short video we show you how to create and send a newsletter with SendBlaster PRO 2 … in less than 3 minutes. You will realize that there’s no programming required to create engaging professional-looking newsletters. Check it out!…

Match Your Readers Hopes and Expectations for Better Open Rates and More Sales

April 14, 2011

One recommended best practice in email marketing is to segment your list. Target your blasts so that only those who have indicated that they want to receive one particular kind of email receive that type and not any other type. When someone who has subscribed to a newsletter receives a promotional email promising a discount…

More Useful Ways to Segment Your List

July 9, 2024April 5, 2011

Segmenting your subscriber list is known to be an important way of improving results. Divide your list by zip code, job title, or “customer type,” for example, and some research has found that open rates improve by almost 19 percent, click rates by nearly 22 percent, and even the bounce rate drops a little. But…

Epsilon Data Breach: Millions of Email Addresses Exposed

August 13, 2021April 5, 2011

Email marketing provider, Epsilon, has announced that “an incident was detected where a subset of Epsilon clients’ customer data were exposed by an unauthorized entry into Epsilon’s email system” on March 30. In other words, a large number of email lists – milions of email addresses – have been compromised and now may receive spam…