Month: May 2011

New Email Marketing Cartoons

The folks at Web Target – a popular Italian email marketing webzine – have just released the first 5 episodes of a new video series called “Email Marketing Toons. Tips & Tricks in MarketingLand“. These short videos tell about the adventures and misadventures of two particular friends, who get together to do marketing without knowing…

Dealing With Bounced Emails

Finding out what happens after you hit the “send” button is extremely important since it may help you to know your subscribers better and, as a consequence, to improve your email campaign results. In today’s post we focus on bounce rates. Are you calculating them periodically? Let’s go back to the basics.  Bounce rate is…

Put the Right Content in the Right Channels

The biggest advantage that email newsletters bring to businesses is the steady contact with leads. Every week, a potential customer who has expressed an interest in the service you supply is reminded that you’re still there, still offering that service and still available for them. It’s a method that can be hugely effective. Provided those…