Month: April 2012

Turning Email Marketing Mistakes into Benefits

The more you learn about email marketing, the more you discover common mistakes. In some cases, you’ll learn by experience. In others, you’ll learn from the experiences of other marketers. You may even read articles warning you about the most common mistakes to avoid. However, some email marketing mistakes may actually deliver benefits when the…

Email Marketing for Product and Service Launch Success

As you plan an upcoming product or service launch, don’t overlook the power of email marketing. Many marketers make the mistake of waiting until the product has been launched before writing about it in their newsletters. Sure, the fact that you just launched a new product or service is newsworthy and of interest to your…

Guest Post: SEO or Social networking: Which one should you pick for internet marketing?

When you are trying to analyze the benefits of social networking vs SEO techniques in managing your business marketing, popularity and change become the two very important aspects to address. Internet users experience a change quite often not only in the way it is used, but also the ways of deciding a strategy for marketing…

Understanding The Difference Between B2B and B2C Email Marketing Campaigns

Email marketing is a cost-effective form of marketing whether you’re trying to sell to businesses or consumers – but each form of marketing requires a different approach. With B2C email marketing, you’re marketing directly to consumers, the end user of the product. With B2B marketing you’re marketing, in some cases, to an entire organization where…

How to complete previous mailings…and work around SMTP server restrictions

Today we focus on a particular feature of SendBlaster that could be more useful than you think! We’re talking about partial deliveries and how to resume them. Do you know that every time you start sending emails you can stop them manually (clicking the ‘Abort’ button during the sending operation) and then resume them in…

Email Marketing Tips for Travel Agents

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With the rise of online tour sellers like Expedia and Travelocity, travel agents are competing in a market that’s increasingly competitive. Travelers now have the ability to go online and book their own travel deals, leaving the travel agent completely out of the picture. That why it’s important for travel agents to find low cost…