September, 2012 | Email Marketing Blog

5 Things You Can Do to Impress Your Subscribers

July 9, 2024September 24, 2012

These days it is not unusual for people to get dozens, or even hundreds, of emails during the course of the day. With all of those messages piling up, it is no wonder so many of them are deleted without even being read. Even emails that are opened are often given only a few seconds…

What the GoDaddy Outrage Can Teach Companies About Customer Service

August 13, 2021September 19, 2012

GoDaddy is one of the biggest providers of web hosting services, so when the company experienced a nearly six hour outrage last week, the results were obvious and immediate. Thousands, and possibly millions of websites from around the world were suddenly inaccessible, and the owners and customers of those sites quickly grew irate. What happened…

How Smart Marketers Can Use StumbleUpon to Grow Their Sales

August 13, 2021September 14, 2012

While it may never have the viewership of social media giants like Facebook and Twitter, StumbleUpon is a Web 2.0 property every smart marketer needs to be aware of. With over 8 million members, StumbleUpon represents a powerful marketing tool, and a great way to reach out to new customers while connecting with existing ones.…

The EU Cookie Directive – What This New Cookie Law Means to You

February 3, 2014September 6, 2012

Companies with a presence in Europe need to be aware of the newly enacted cookie law. This law impacts virtually every company with a website, so business owners need to be aware of the so-called EU cookie directive. What is it? Like other such laws, the EU cookie directive was passed with the best of…

Email Marketing: Turn Your Email Misses into Hits

July 9, 2024September 4, 2012

If you can persuade a quarter of the people who receive your email messages to read them, you’re doing well. If one in twenty click through to your website, you’ll be towards the high end of the industry average. Those don’t look like great figures, although if you’ve been doing email marketing for any length…