You’ve Been Blacklisted – Now What?

As careful as your email marketing efforts may be, a danger might knocking at your door: the possibility of being blacklisted. Whether you’ve just been blacklisted or want to avoid a preventable fate, it’s important to understand what email blacklists are and how to deal with them effectively. First, there are three main types of…

Animated GIFs in Your Email Marketing

Is it appropriate to use animated GIFs in emails?  The number of marketers using animation in emails has declined in recent years but has recently experienced a resurgence.  For good reason. Many recent split tests have shown that  emails containing animated GIFs give better results, in terms of engagement and conversions, compared to the same…

The Explosive Growth of Pinterest

First there was Facebook, but now there’s a new “face” in town. It’s a site that’s attracting a record number of new users eager to jump on board the next big thing. According to Business Insider, traffic to Pinterest has increased by more than 40 times since December of 2011. As of January 2012, Pinterest…

How to Switch Your Email Marketing Service to SendBlaster

With its one-time fee and loads of practical features,  SendBlaster PRO can be considered a compelling alternative to many of the more expensive email marketing service providers. However, those users who are already using other email marketing services or softwares, may be concerned about possible risks, especially regarding their existing email list. After all, we…

Drive Traffic to Your Website With Squidoo

Do you Squidoo? If not, you’re missing out on a simple way to market your business and build your brand. Squidoo is the brainchild of a savvy entrepreneur named Seth Godin, and it’s now one of the premier Web 2.0 sites on the internet. When you join the growing number of internet marketers who “Squidoo,”…