SendBlaster

Nine Tips to Engage Prospects by Email

Securing your first contact with a prospect can be tricky. Prospects are often hidden behind unfriendly administrative staff or voicemail, with calls you make unlikely to be returned. While you may struggle to persuade a prospect to take an unsolicited telephone call, a carefully-crafted email arriving in their inbox can catch their eye and win…

The New TrackReports is Online!

TrackReports is one of the most useful tools for analysis and monitoring of your email campaigns. It integrates seamlessly with SendBlaster, being able to provide very important data with extreme accuracy for proper management of your mailing. Today it is even richer and more user-friendly features! Here is the news: 1 -New graphics A more…

Email Marketing: Realistic Budgets Boost Return on Investment

Email marketing is extremely cost-effective. With no outlay for paper, printing or postage and an average response rate of up to 4 percent, email marketing delivers a healthy return on investment (ROI). According to the Direct Marketing Association, the ROI from email marketing is around $43 for every dollar spent on it. This compares favorably…

Restaurants Email Marketing Tips

U.S. casual dining restaurant sales have grown by 8 percent between 2006 and 2011, according to a study by Mintel. Total casual dining restaurant sales are expected to reach $107.8 billion in 2011. Restaurant owners can secure a share of this competitive market through a well-designed email marketing campaign. Here’s a short list of tips…

The Value of Email [Infographic]

Email is still the most used, most valuable and highly-prized real estate on the Internet. According to SmarterTools, there are “nearly 3 times as many email accounts than Facebook and Twitter combined”. This infographic “places email side-by-side against social media sites Facebook, Twitter and Google+ and even demonstrates email’s ubiquity when compared to the number…

Exclusive turboSMTP Promo Codes – SEPT/OCT 2011

If you are looking for a reliable SMTP service and want to save some money this is for you! Our partner turboSMTP has just created 3 exclusive promo codes for SendBlaster users: 1 – promo code: SENDBLAST10111 This promo code gives you 10% off any turboSMTP plan (monthly plans and prepaid credits) on the first…

Get The Most Out Of Recovery Modules

Experienced email marketers agree that the first few lines of an email are very precious, where main content and key messages should appear. But that does not mean that the remainder of the email is wasted space. There are ways that you can use the bottom of the email to catch the interest of recipients…