SendBlaster

Is Your Email Marketing Style Stuck In A Rut?

In our daily lives, we adjust our style of written communication to suit the situation and the audience. Formal business communications, whether by letter or email, require structured paragraphs, accurate grammar, and professional language. Whereas arranging to meet a friend for a drink can be a short message full of textspeak and emoticons. Email marketing…

Bad Spelling Leads to Low Sales

How can you tell that the email you’ve just received was sent not by your bank but by a malicious spammer hoping to steal your account details? The logo looks right. The design appears professional. Even the from address looks like an account at the bank. And yet… there’s something wrong. It’s the spelling. Messages…

Share, Share, Share!

The most trusted form of advertising is a recommendation from a friend. Savvy email marketers can harness the power of a friendly recommendation by encouraging readers to share the content of their email marketing campaign with friends and colleagues. A Silverpop benchmark study found that shared emails increase the reach of email marketing campaigns by…

Faith-Based Email Marketing Engages Current and Future Members

With 70 percent of Americans regularly using email, it is highly likely that members of your congregation use digital communication as part of their daily routine. Email marketing is a simple, cost-effective way to build a relationship with your parishioners, which fits with their busy lives. A well-run email marketing campaign will enable you to…

Happy 28th Anniversary Email!

It was 28 years ago today, Aug 30th 1978, when a 16 18 year old guy named Shiva Ayyadurai copyrighted “EMAIL” along with terms like “To: From: Cc: Bcc: Subject: Reply, Reply All, Forward”. The two words, “Electronic” and “EMAIL” – says Shiva – juxtaposed together for me originally brought images of vaporizing paper and…

Keywords that Make your Newsletters Pop

On the Web, keywords are vital. They ensure that sites are listed by search engines, delivering the right kind of free traffic, and they help Web pages make money by serving relevant ads. For newsletters, keywords are no less important, but they’re vital in a different way: while site-based keywords are read by computers which…

17 Effective Ways to Grow Your Opt-in Subscriber List

Your opt-in subscriber list is the foundation for your email marketing campaign. No matter how interesting your content and compelling your call to action, your email marketing campaign cannot be successful without a sizeable list of interested recipients. Follow these 17 tips to grow your opt-in subscriber list. Keep It Short & Simple 1. Keep…