SendBlaster | Email Marketing Blog

The Anatomy of the Perfect Newsletter

July 9, 2024May 14, 2015

The newsletter is a staple of email marketing, and when properly used it can be a valuable tool for converting sales, improving customer loyalty and building your brand. If you want to take your email marketing to the next level and improve your sales, creating a compelling newsletter is one of the best ways to…

7 Golden Rules to Correctly Collect Email Addresses Offline

July 9, 2024May 7, 2015

No matter what kind of business you run, reaching out to customers via email is an essential strategy for success. You do not have to run an online business or operate an Internet store to need a solid email list. Plenty of offline businesses, from brick-and-mortar retails establishments to hotels, can benefit from a robust…

6 Tips on How to Wake Up Inactive Email Subscribers and Re-Engage Them

July 9, 2024April 29, 2015

Building an email list from the ground up is hard work, but it pays off in the end. While many newcomers to the world of email marketing take shortcuts by buying lists, experienced marketers know that growing a list organically is the only true path to success. Even that path can be fraught with peril,…

10 A/B Tests That Every Email Marketer Should Do

July 9, 2024April 9, 2015

Unless you are doing regular A/B tests on your emails and your landing pages, you can never be sure that your email marketing campaigns are working as well as they could. A strict regimen of A/B testing allows you to compare different versions of your marketing materials and choose the ones that work best and…

5 Reasons Not to Use a Normal Client to Create Your Newsletter

July 9, 2024March 26, 2015

A lot of people still use basic email clients such as Microsoft Outlook, Windows Live Mail or Mozilla Thunderbird to send their newsletters. And maybe also you are one of them. In this case you should switch immediately to a dedicated, professional email marketing software. As a matter of fact, “normal” email clients are not…

5 Email Marketing Remedies to Avoid When You Are Getting Low Results

July 9, 2024March 19, 2015

It can be frustrating when all your hard work in email marketing goes nowhere. Doing all that work and seeing few results is difficult, but it is important not to overreact. There is no magical formula to email marketing. Success is the result of many different factors, not one silver bullet. Following best practices from…

8 Tips on How to Create Emails That Really Convert

July 9, 2024March 12, 2015

Tips and tricks are great, but in the end the only thing that really matters is the number of conversions. Increasing your open rate or click rate is certainly important, but at the end of the day the one thing email marketers need is a solid conversion rate. Unfortunately, there are no tricks or secret…

Engage Visitors With The New Facebook Call-to-Action Button

February 26, 2015

Smart business owners have been using social media sites like Facebook and Twitter to their advantage for years now, so it is no surprise the new Facebook “call to action” button has been getting a lot of attention. This handy new feature allows to redirect Page visitors to any destination on or off Facebook. The…