SendBlaster | Email Marketing Blog

Real Customers, Real Questions, Real Answers

October 7, 2010

SendBlaster‘s customers enjoy free support for life. Our operators are ready to solve any issues through a ticketing system, able to keep track of each request in an efficient way. In addition, anyone (free users included) can join us on Facebook and Twitter and ask general questions on any topic. Today, we’d like to share…

7 Books To Enhance Your Email Marketing Skills

July 9, 2024October 6, 2010

Email Marketing blogs are a precious source for information and discussion. They are the simplest way to keep updated with the latest trends and current best practices. If you are directly involved in email marketing activities and truly want to enhance your skills, it is also a good idea to spend some time reading printed…

Infographic: Email vs Snail Mail

July 9, 2024October 4, 2010

Email beats Snail Mail 81 to 1! 14.4 trillion emails are sent each year in the US compared to 177 billion envelopes of snail mail. In more detail, 81% of them are spam, while “only” 47% of postal letters are considered unwanted and are thrown into the recycle bin. Check out this great infographic, created…

Mailing Offers Your Market Wants To Buy

July 9, 2024October 1, 2010

Browse to Amazon.com and you won’t have to look too far to find products you want to buy. In fact, you won’t have to look at all. The site will read your cookie, check your sales record and serve up products that it thinks match your interests. Email marketers can’t deliver that kind of personalized…

Privacy Policy – Take it Seriously!

September 27, 2010

Before beginning to collect email addresses, make sure to establish a clear, concise and transparent privacy policy. It is fundamental that you let your subscribers know that their personal information will be kept safe and confidential, explaining how their information will be used and if you plan to share their information to outside parties. An…

Reminding Your Subscribers to Update Their Data

July 9, 2024September 20, 2010

According to a recent study conducted by ReturnPath, more than 30% of e-mail users change their e-mail addresses every year. The main reasons why so many users change their e-mail address are that they switch their ISPs, change their jobs or simply try to avoid spam. A good way to avoid loosing a large part…

Which Email Style Suits Your Business Best?

July 9, 2024September 17, 2010

In a recent blog post for MarketingProfs.com, Stephanie Miller, an email marketing expert, describes how Scotts Miracle-Gro uses its newsletter to generate sales. The email is targeted by grass type and zip code, information captured at registration, and is sent monthly during the growing season. It also stops entirely during the off-season which can last…

Gmail’s Priority Inbox: A New Challenge For Email Marketing

July 9, 2024September 10, 2010

Over the past week, there has been a big debate about the introduction of Google’s Gmail Priority Inbox, a new (optional) feature that allows Gmail users to sort and organize emails based on their importance. It’s not easy to predict how Gmail’s users will react to this new tool. But, what is clear is that…