Best Practices

Privacy Policy – Take it Seriously!

Before beginning to collect email addresses, make sure to establish a clear, concise and transparent privacy policy. It is fundamental that you let your subscribers know that their personal information will be kept safe and confidential, explaining how their information will be used and if you plan to share their information to outside parties. An…

Which Email Style Suits Your Business Best?

In a recent blog post for MarketingProfs.com, Stephanie Miller, an email marketing expert, describes how Scotts Miracle-Gro uses its newsletter to generate sales. The email is targeted by grass type and zip code, information captured at registration, and is sent monthly during the growing season. It also stops entirely during the off-season which can last…

Dealing with Objections in Email Marketing

Start learning about marketing and one of the first things you’ll be told is the importance of knocking down objections. Leads will always have reasons not to buy. The salesman’s job is to listen to those reasons, then explain why they’re false. If the salesman manages to remove all of those objections, he gets the…

Adding List-Unsubscribe Header Improves Reliability and Reduces Complaints

One of the new features that we’ve added in the latest version of SendBlaster is the support for the list-unsubscribe header.  This, in brief, intends to facilitate unsubscribing of mailing lists. As we know, according to the CAN-SPAM ACT and other international anti-spam laws, every commercial email message you send  must contain an “unsubscribe“ link…

The Legitimate Sender Challenge

Many legitimate senders face an increasing challenge of being designated as spam, even from their opt-in subscribers. People are being inundated with email and may inadvertently designate your emails as spam because they forgot that they have previously opted-in to receive your communications. In other cases, recipients may find it difficult to locate your unsubscribe…

Build Trust By Declaring Your Affiliate Relationship

When the US Federal Trade Commission shook up its marketing rules in late 2009 — requiring sellers to declare affiliate relationships with the suppliers of products they were promoting — you could feel the vibrations spread across the Web. Marketers were understandably concerned that revealing that they were being paid to promote goods would affect…