Email Marketing

“SPAM” Content to Avoid in Your Email Marketing Campaigns

Email marketers must compete not only against one another but against the spammers as well. As spammers have become more sophisticated, the technology used to detect and block spam has as well. That means that if you are not careful, your legitimate marketing message might never reach its intended recipients. Understanding the words, images and…

How to Incorporate Pinterest Into Your Email Marketing Campaigns

Facebook may get all the attention, but Pinterest is fast becoming one of the most popular sites in the social media space. This unique and very useful site allows users to create their own pinboards, basically the online equivalent of the old fashioned bulletin board. Users are free to add all kinds of interesting items…

Email Marketing – Two Ways to Sell Information Products by Email

Let’s take a look at a couple of examples of email marketing. Both emails are trying to do the same thing — both are trying to sell an information product — but each of the companies has taken a very different approach to its marketing. We don’t have the figures to show which of these…

Deliverenderbility – The Key to the Success of any Email Marketing Campaign

The ability to have your carefully crafted emails delivered to your mailing list is essential. After all, your customers cannot buy your products or respond to your offers if they never receive the emails you send. When you send your messages with SendBlaster it is just as important that your emails render properly once they…

Bye Bye Hotmail, Welcome to the new Outlook.com

The history of Hotmail dates back to the early days of the commercial Internet. Started in 1996, Hotmail offered one of the first free email services in the world, allowing ordinary users to connect with one another through the power of the web. Considering its long history, little had changed with Hotmail, but big changes…

Enhance Your Email Marketing Campaigns with Seed Lists

In the world of email marketing, the addresses you collect are a vital part of your business. Each one of those email addresses represents a potential new customer, and a simple and inexpensive way to reach for new business. In many cases it makes sense to reach beyond your existing list, adding new contacts and…