General

Understanding The Difference Between B2B and B2C Email Marketing Campaigns

Email marketing is a cost-effective form of marketing whether you’re trying to sell to businesses or consumers – but each form of marketing requires a different approach. With B2C email marketing, you’re marketing directly to consumers, the end user of the product. With B2B marketing you’re marketing, in some cases, to an entire organization where…

Bayesian Spam Filtering: What You Need to Know

Bayesian spam filtering is an important process with yet another strange sounding name. Bayesian refers to a theorem of probability originally put forth by Reverend Thomas Bayes. In a nutshell, Bayes’ theorem involves understanding how the probability that something is true changes based on new evidence. With Bayesian spam filtering, Bayes’ rule is put to…

The Power of Internet Memes

The internet has changed the face of marketing. Using the power of social media, ideas can propagate at the speed of a mouse click and become a sensation almost overnight. One way ideas and messages are spread is virally through the power of memes. An internet meme is a concept or message that spreads virally…

Guest Post: The 15-Word Outline

Long before content became king I learned from some editing royalty what made a great story. To my chagrin my editing mentors never mentioned a chick a mystical creature known as a muse. Instead, they talked of boring attributes such as practice, researching and outlining. Outline…in an instant copywriting world does anyone really write an…

Spam Complaints 101: What Are They and How To Avoid Them?

Email campaigns, when properly implemented, can be one of the most effective forms of Internet marketing. However, despite your best efforts, you may encounter unwarranted spam complaints. Even when you follow all anti-spam regulations perfectly, you could be on the receiving end of a spam complaint. In general, a spam complaint is when a user…