15 Ways to Integrate Facebook and Email Marketing

#181391617 / gettyimages.com Facebook has been undergoing some interesting changes recently, and those changes present some interesting opportunities for email marketers. Facebook may have started out as a way for old friends to connect with one another and new friends to find each other, but it has quickly evolved into a powerful business platform. You…

What the GoDaddy Outrage Can Teach Companies About Customer Service

GoDaddy is one of the biggest providers of web hosting services, so when the company experienced a nearly six hour outrage last week, the results were obvious and immediate. Thousands, and possibly millions of websites from around the world were suddenly inaccessible, and the owners and customers of those sites quickly grew irate. What happened…

How Smart Marketers Can Use StumbleUpon to Grow Their Sales

While it may never have the viewership of social media giants like Facebook and Twitter, StumbleUpon is a Web 2.0 property every smart marketer needs to be aware of. With over 8 million members, StumbleUpon represents a powerful marketing tool, and a great way to reach out to new customers while connecting with existing ones.…

Deliverenderbility – The Key to the Success of any Email Marketing Campaign

The ability to have your carefully crafted emails delivered to your mailing list is essential. After all, your customers cannot buy your products or respond to your offers if they never receive the emails you send. When you send your messages with SendBlaster it is just as important that your emails render properly once they…

Email Marketing – What Your Business Can Learn from Groupon and Its Competitors

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Daily deal sites like Groupon and Living Social are springing up all over the place these days. These deal sites offer significant discounts on everything from pizza and sushi to teeth whitening and massages. These deals are great for consumers, but are they effective for marketers? There has been a lot of criticism lately over…

Guest Post: SEO or Social networking: Which one should you pick for internet marketing?

When you are trying to analyze the benefits of social networking vs SEO techniques in managing your business marketing, popularity and change become the two very important aspects to address. Internet users experience a change quite often not only in the way it is used, but also the ways of deciding a strategy for marketing…