How to Incorporate Pinterest Into Your Email Marketing Campaigns

Facebook may get all the attention, but Pinterest is fast becoming one of the most popular sites in the social media space. This unique and very useful site allows users to create their own pinboards, basically the online equivalent of the old fashioned bulletin board. Users are free to add all kinds of interesting items…

Email Marketing – Two Ways to Sell Information Products by Email

Let’s take a look at a couple of examples of email marketing. Both emails are trying to do the same thing — both are trying to sell an information product — but each of the companies has taken a very different approach to its marketing. We don’t have the figures to show which of these…

Deliverenderbility – The Key to the Success of any Email Marketing Campaign

The ability to have your carefully crafted emails delivered to your mailing list is essential. After all, your customers cannot buy your products or respond to your offers if they never receive the emails you send. When you send your messages with SendBlaster it is just as important that your emails render properly once they…

Bye Bye Hotmail, Welcome to the new Outlook.com

The history of Hotmail dates back to the early days of the commercial Internet. Started in 1996, Hotmail offered one of the first free email services in the world, allowing ordinary users to connect with one another through the power of the web. Considering its long history, little had changed with Hotmail, but big changes…

Enhance Your Email Marketing Campaigns with Seed Lists

In the world of email marketing, the addresses you collect are a vital part of your business. Each one of those email addresses represents a potential new customer, and a simple and inexpensive way to reach for new business. In many cases it makes sense to reach beyond your existing list, adding new contacts and…

Email Marketing and the Olympic Games – Why It Pays to Tread Cautiously

email marketing- giochi olimpici londra
In the world of email marketing, there is a natural desire to keep up with current events and incorporate those events into your campaigns. Engaging your customers with what is happening at the moment is one of the best ways to boost response rates and sales, but sometimes the risks involved are simply too great.…