email marketing

Are You Overthinking Your Email Marketing?

Email marketing can be complex stuff, a combination of smart copywriting and careful number-crunching. The only thing that’s clear is the goal: to send emails that deliver the maximum possible number of clicks and conversions. To reach that goal though, you have to define the message, refine your copy and tweak your content. Then you…

3 Differences Between Email Marketing and Social Media Marketing (and One Important Similarity)

Email marketing and social media marketing can appear fairly similar. Both deliver messages directly to leads who have expressed an interest in a company’s products. Both function online. And both are known to produce handsome rewards when done properly. But those similarities are fairly superficial. There are actually a number of important differences between social…

New Email Marketing Cartoons

The folks at Web Target – a popular Italian email marketing webzine – have just released the first 5 episodes of a new video series called “Email Marketing Toons. Tips & Tricks in MarketingLand“. These short videos tell about the adventures and misadventures of two particular friends, who get together to do marketing without knowing…

3 Ways to Deepen Your Reader Relationship

The effectiveness of an email campaign is usually measured in open rates, click rates, and eventually, sales numbers. But there’s one factor that affects those rates more than any other. It’s not shown on any stats page and it can’t be represented in numbers. But the depth of your relationship with your subscribers has a…