social media

3 Ways to Deepen Your Reader Relationship

The effectiveness of an email campaign is usually measured in open rates, click rates, and eventually, sales numbers. But there’s one factor that affects those rates more than any other. It’s not shown on any stats page and it can’t be represented in numbers. But the depth of your relationship with your subscribers has a…

Guest Post: Put the Personal Power of Social Media in Your Email Messages

One of the changes that social media has brought to marketing is that it’s made selling personal. Because tweets and even Facebook pages are created by individuals who display their photos and share personal details, they allow the entrepreneur behind the business to form a personal relationship with members of his or her market. Leads…

No-reply@ = No conversations

What contradiction! Many companies keep using a no-reply email address for their email marketing campaigns and then ask you to “Get Social” on Facebook and Twitter. The no-reply@ addresses represent an old (and rude) practice that should be abandoned. Email marketing is, first of all, an effective way to build a relationship with your customers.…

Google Wave: The Next Revolution of Email

Google Wave has officially launched. It’s being offered to 100,000 lucky beta testers by invite only. Wave is a new collaboration tool lets users create “waves” where they can invite others to share photos, text, gadgets, and links. . It blends elements of email, wikis, instant messaging and social networking to try to make it…