subscribers

Email Marketing for Product and Service Launch Success

As you plan an upcoming product or service launch, don’t overlook the power of email marketing. Many marketers make the mistake of waiting until the product has been launched before writing about it in their newsletters. Sure, the fact that you just launched a new product or service is newsworthy and of interest to your…

Building A List From Your List

The usual way of growing a subscriber list is to place an invitation on a website, sweeten the offer with the promise of a free download, hope that enough people visit your Web page, and pray that enough of them convert to keep your list big and strong. Citrix Online, creators of online collaboration tool…

Nurture Your Newest Readers… and Sell to Them Too

There are few nicer feelings than watching your subscriber numbers tick higher. The right people are reaching your landing your page. They’re reading your copy. They’re accepting your expertise. And they’re turning themselves into the kind of prospects you can one day convert into customers. But those new subscribers aren’t like your other subscribers. Someone…

Email Marketing: Four Email Errors That Can Cost You Subscribers

We all know that email marketing is one of the most effective ways to reach new customers. If you’re not capturing customers’ email addresses and sending them useful information, you’re missing out on sales. But there’s a right way and a wrong way to do email marketing – and many companies do it the wrong…