Archive for the 'Internet marketing' Category

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U.S. Mobile Email Audience Grows by Nearly 20 Million Users in 2011

Published on January 20, 2012 in Internet marketing. 0 Comments Tags: mobile email trends.

comScore has just published some interesting updates about mobile email trends. According to comScore 89.6 million Americans used their mobile devices to access email during the three-month average period ending November 2011. That means an additional 19.5 million mobile email user from the previous year.

There’s even more. In November, nearly 2 out of 5 mobile users in the U.S. used email, and 78% of smartphone owners use email on a regular base.

“Majority of users accessed email almost every day from their mobile device, representing 64% of mobile email users, with this segment showing the largest audience growth in the past year with a 33% increase.”

Source: Comscoredataonline.com

When You Don’t Have to Worry About Clickthroughs

Published on January 17, 2012 in Best Practices and Internet marketing. 0 Comments Tags: content, email marketing, promotion.

Folyo is a job service for freelance designers. Sacha Greif, the service’s founder and a designer with more work than he can handle, assesses designers, reviews submissions from companies and tries to bring the two together.
Unlike other freelance jobs sites though, Greif doesn’t post the offers on his website. Freelancers can’t bid or compete to win the projects publicly. Instead, Greif charges companies a $100 fee once their offers have been accepted, waits until the end of the week then sends the list of jobs to his subscriber list by email.

For Greif, the benefits are clear. Because he checks both the jobs and the designers both sides know that they’re receiving quality. Employers know that the freelancers they’re hiring have been hand-selected for their creativity and professionalism. Freelancers can feel confident that the offers have solid budgets and come from companies that know what they’re doing. Handling everything by email ensures that both the offers and the designers remain private.

The service has only been running a few months but it’s already generating more than $600 a month for a freelance designer who was only looking for a way to share his excess workload. And his list consists of little more than 300 subscribers.

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Live Support: A Simple Way to Increase Website Conversions

Published on January 12, 2012 in Internet marketing. 1 Comment Tags: conversion rates, live chat, live support.

These days customers want it all, and they want it quickly, especially when they’re shopping online. With so many options, a customer can be gone with a click of the mouse. That’s why it’s important to stay competitive by meeting the needs of customers quickly. One way to do that is by offering live support or live chat. With live chat, you can actively engage customers and address their questions and concerns while they’re sitting at their computer. No phone required. Online businesses that use live support gain an edge in the marketplace. Here’s why.

What is Live Support?

To use live support, you place a support button in a prominent place on your website. When visitors click on the button, they can chat directly with a customer service rep online in real time. With live chat, customers get the answers they want without having to pick up the phone. You can customize the look of the support button to make it consistent with the theme of your website.

What Are the Advantages of Using Live Chat?

The most important reason to use live chat is that it increases website conversion rates. According to an article published in Internet Retailer magazine, online businesses that use live chat have a conversion rate that’s three times higher than email. That should be music to the ears of any retailer who wants to sell more products. Among the top 100 internet retailers, almost a third are using live chat, more than were using it last year.

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Are You Sure Your Passwords Are Safe Enough?

Published on December 22, 2011 in Internet marketing and Tips & tricks. 0 Comments Tags: email accounts, passwords, safety.

What’s so special about “dragon” and “football?” Both of these words made the 2011 list of worst passwords of the year. People like to relate their password to something about themselves such as their favorite animal, sport or mythical character to make it easier to remember. That’s not a good thing when it comes to protecting yourself against hackers who want to steal your money and your identity.

Hackers are savvy at “guessing” passwords. One way they do it is to keep trying common passwords until they find one that works. Would you believe some people even use the “password” as their password? Let’s just say that most hackers are on to that one. The best way to keep hackers out of your private accounts is to put a little thought into choosing the passwords you use online. Here are some tips for becoming more password savvy.

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How to Use Quora As a Marketing Tool

Published on December 16, 2011 in Best Practices and Internet marketing. 2 Comments Tags: businesses, online marketing, quora.

At first glance, Quora looks like another Yahoo Answers, a site where people can post questions and users can answer, but it’s much more than that. Quora is an ingenious combination of social networking, wiki and question and answer site rolled into one. It’s Yahoo Answer on steroids, and it’s growing in popularity.

How Does It Work?

Quora allows its members to post questions to the growing Quora community or search for questions in their own area of expertise to answer on a variety of topics. What distinguishes it from other online question and answer sites is the social experience. If Quora members like your answers, they can follow you or vote your answers up or down, making them more or less visible.

To add another dimension to the experience, members can edit answers in the same way entries can be edited on Wikipedia. It’s an interactive question and answer site with an added social component.
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