SendBlaster 3: the best Bulk Email Software for Email Marketing

Run A/B Tests to Improve Your Email Marketing Campaign

Every email marketing campaign is influenced by a number of variables that we cannot control. Regardless, a good email marketer should make all efforts to optimize results and find the best strategy for future email campaigns. One of the best ways to increase performance and conversion is through testing and, in particular, using a technique…
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Why Outlook Should Not Be Used for Email Marketing

Outlook may be the most popular email program in the world, but that does not mean it is the right choice for your email marketing campaign. Outlook was originally designed for office use, and it is still the perfect choice for that application. But the same things that make Outlook a great choice for business…
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“SPAM” Content to Avoid in Your Email Marketing Campaigns

Email marketers must compete not only against one another but against the spammers as well. As spammers have become more sophisticated, the technology used to detect and block spam has as well. That means that if you are not careful, your legitimate marketing message might never reach its intended recipients. Understanding the words, images and…
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How to Incorporate Pinterest Into Your Email Marketing Campaigns

Facebook may get all the attention, but Pinterest is fast becoming one of the most popular sites in the social media space. This unique and very useful site allows users to create their own pinboards, basically the online equivalent of the old fashioned bulletin board. Users are free to add all kinds of interesting items…
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Making The Most Out of Your Back-to-School Email Marketing Campaigns

One of the secrets to marketing success is catching customers when they are in a mood to buy, and that means back to school season is prime time for email marketers. The younger kids will be going back to school soon, and the older ones will be heading off to college. That means lots of…
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Deliverenderbility – The Key to the Success of any Email Marketing Campaign

The ability to have your carefully crafted emails delivered to your mailing list is essential. After all, your customers cannot buy your products or respond to your offers if they never receive the emails you send. When you send your messages with SendBlaster it is just as important that your emails render properly once they…
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Enhance Your Email Marketing Campaigns with Seed Lists

In the world of email marketing, the addresses you collect are a vital part of your business. Each one of those email addresses represents a potential new customer, and a simple and inexpensive way to reach for new business. In many cases it makes sense to reach beyond your existing list, adding new contacts and…
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