SendBlaster 4: the best Bulk Email Software for Email Marketing

7 Inexcusable Errors in Email Marketing

In the world of email marketing, some errors are easy to make, while others are nearly inexcusable. Newcomers to email marketing often make errors as…

Why Relevance is the Key to Email Marketing Success

  As an email marketer, the number one thing you need to do is make sure your messages are relevant to your subscribers. If you…

Black Friday & Cyber Monday Email Marketing Strategies

Black Friday has long been one of the premier days in the retail business – the day when business coffers turn from “red” to “black”…

Stop Using These Obsolete Email Marketing Techniques

The rise of social media have caused many to declare the age of email marketing is over. Actually many recent studies show that email marketing…

Email Marketing: The Potential Dangers and Benefits of the New Gmail Tabs

When Google makes a change, the rest of the world pays close attention. That scenario is playing out now in the world of email marketing….

Email Marketing for Independent Musicians

The world of music has certainly changed over the past few decades. Where record labels and recording executives once held all the cards, musicians themselves…

How to Manage Subscriptions with SendBlaster Using a Subscription Form

We often receive questions like this: “I want to add a web form on my site to collect email addresses. What do I need to…

How to Create and Send a Newsletter Using SendBlaster

In this post we give step-by-step instructions for sending email newsletters using our email marketing software, SendBlaster. In a nutshell, SendBlaster provides all you need…

Email Marketing and Teens – What You Need to Know

There is no doubt that teenage consumers make up an important part of the overall consumer culture. From clothes and music to books and websites,…

Why Open Rates May Not Be As Important As You Think

Many email marketers have traditionally used open rates to gauge the health of their mailing lists. While this may seem like a logical thing to…


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