SendBlaster 3: the best Bulk Email Software for Email Marketing

Google Introduces New Grid View to Gmail Promotions Tab

It is no secret that Google makes frequent changes to all its products. The algorithms that underlie the search engine are constantly being changed and tweaked, and the businesses that rely on search results struggle to keep up with those changes. Similarly, businesses who utilize email marketing need to keep track of the changes Google…
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Gmail Gives Users a Simpler Unsubscribe Option – How Should Email Marketers React?

Google’s Gmail is one of the biggest players in the email arena, so when the company announces a change email marketers immediately take notice. Gmail has recently announced such a change, introducing a prominently displayed unsubscribe button that users can now take advantage of. An Easier Way to Unsubscribe This simplified unsubscribe link will now…
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Gmail Images Are Now Displaying Within Email by Default

When one of the largest email platforms on the planet announces a major change, email marketers need to take notice. Google recently announced just such a change, informing customers that Gmail will now be displaying images within its emails by default. Prior to this change, Gmail users had to manually turn on images within their…
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New Gmail Tabs for Bulk Emails: Study on the Impact on Open Rates

There has been a great deal of online debate and discussion surrounding the new Gmail layout. As you may know, Gmail recently introduced tabs that users can use to sort their incoming messages. This new feature includes “Promotions”, a tab designed to hold bulk emails, including the newsletters, blog posts and special offers that email…
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Email Marketing: The Potential Dangers and Benefits of the New Gmail Tabs

When Google makes a change, the rest of the world pays close attention. That scenario is playing out now in the world of email marketing. Google recently launched a new layout for its popular Gmail service. This new layout places all promotions, including those sent by email marketers, in a separate tab. That means Gmail…
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Gmail Recent Mode: What it is and How to Configure it in SendBlaster

It was not that long ago that most users downloaded their email to a single device – generally either a desktop PC or a laptop. This meant that email clients were designed to download mail a single time only, and for many years that formula worked just fine. That is no longer the case, and…
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How does Gmail work? Google explains it in “The Story of Send”

Ever wondered how your message gets from your pc to another inbox? Google has just launched The Story of Send, a brilliant animation that illustrates the journey of a message from the sender inbox to the final destination. The animated story allows to learn more about the innovative ways data centers’ Google protect information and conserve…
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