SendBlaster 3: the best Bulk Email Software for Email Marketing

How to Create and Send a Newsletter Using SendBlaster

In this post we give step-by-step instructions for sending email newsletters using our email marketing software, SendBlaster. In a nutshell, SendBlaster provides all you need to create and send personalized email newsletters in just a few minutes. 1.CREATE A DISTRIBUTION LIST The first step is to create an address list. If you already have a…
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5 Things You Can Do to Impress Your Subscribers

These days it is not unusual for people to get dozens, or even hundreds, of emails during the course of the day. With all of those messages piling up, it is no wonder so many of them are deleted without even being read. Even emails that are opened are often given only a few seconds…
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Email Marketing: What is Above the Fold and Why is it So Important

  In the newspaper world, “above the fold” referred to the top part of the newspaper – the portion clearly visible when customers browsed the newsstand. Smart editors placed their most important stories above the fold, and smart email marketers should as well. In the online world, “above the fold” refers to the portion of…
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What Do You Want to Know About Your Subscribers?

The toughest part of email marketing begins after the copy has been written and the messages have gone out. As the open rates, the clickthroughs and, most importantly, the orders come in, they reveal huge amounts of information about your subscriber list. Each email will tell you a little more about your subscribers’ buying preferences,…
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Create Content That Readers Trust

What do you think it would take to have an open rate of 40 percent? Maybe you’d need to do lots of A/B testing? Perhaps you’d do careful list segmentation, making sure that you’re only sending messages to the most appropriate audiences. Maybe you’d look closely at your subject lines and your address lines, using…
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Create a Newsletter You Could Sell, Not Just a Newsletter That Sells

You work hard to persuade people to join your subscriber list. You might have created a free product that they can download in return for their email address. You might swear blind that you’ll never share addresses with anyone who looks remotely spammy — or anyone at all. And you’ll have played with the text…
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Animated GIFs in Your Email Marketing

Is it appropriate to use animated GIFs in emails?  The number of marketers using animation in emails has declined in recent years but has recently experienced a resurgence.  For good reason. Many recent split tests have shown that  emails containing animated GIFs give better results, in terms of engagement and conversions, compared to the same…
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