Month: September 2010

Privacy Policy – Take it Seriously!

Before beginning to collect email addresses, make sure to establish a clear, concise and transparent privacy policy. It is fundamental that you let your subscribers know that their personal information will be kept safe and confidential, explaining how their information will be used and if you plan to share their information to outside parties. An…

Which Email Style Suits Your Business Best?

In a recent blog post for MarketingProfs.com, Stephanie Miller, an email marketing expert, describes how Scotts Miracle-Gro uses its newsletter to generate sales. The email is targeted by grass type and zip code, information captured at registration, and is sent monthly during the growing season. It also stops entirely during the off-season which can last…

Dealing with Objections in Email Marketing

Start learning about marketing and one of the first things you’ll be told is the importance of knocking down objections. Leads will always have reasons not to buy. The salesman’s job is to listen to those reasons, then explain why they’re false. If the salesman manages to remove all of those objections, he gets the…

Adding List-Unsubscribe Header Improves Reliability and Reduces Complaints

One of the new features that we’ve added in the latest version of SendBlaster is the support for the list-unsubscribe header.  This, in brief, intends to facilitate unsubscribing of mailing lists. As we know, according to the CAN-SPAM ACT and other international anti-spam laws, every commercial email message you send  must contain an “unsubscribe“ link…