SendBlaster | Email Marketing Blog

Why Open Rates May Not Be As Important As You Think

July 9, 2024June 6, 2013

Many email marketers have traditionally used open rates to gauge the health of their mailing lists. While this may seem like a logical thing to do, the value of this particular metric is not as great as it once was. In fact, open rates are becoming less relevant, and it is important for today’s email…

Email Marketing: What To Do With an Old Email List

July 9, 2024May 29, 2013

Every good marketer knows how important a solid email list is to success. A list filled with bad addresses and questionable domains will cause your bounce rate to rise and put your entire business at risk. That is why smart marketers spend so much time building their email lists organically through opt-in links and other…

How to Deal Effectively with Email Bounces

July 9, 2024May 21, 2013

When you embark on a new email marketing campaign, you hope that every one of your carefully crafted messages reaches its intended recipient, but that is rarely the case. Undelivered email is a fact of life in the email marketing world, but it is important to manage those failures and do what you can to…

Email Marketing Tips for Financial Advisors

July 9, 2024May 14, 2013

Financial advisors spend a lot of time boosting the success of their clients, but it is just as important to boost their own success. They may advertise in the local newspaper or maintain a listing in the phone directory, but what else can they do to get their name out there and bring new clients…

Disposable Email Addresses – What Email Marketers Should Know

July 9, 2024May 8, 2013

As an email marketer, you already know that some addresses on your list will stop working over time. When a recipient changes jobs, for instance, that previously good address will be deleted, and subsequent emails will bounce back as undeliverable. Other users may change service providers, rendering their previous email addresses useless. What you may…

10 FREE Mother’s Day Email Templates for SendBlaster

July 9, 2024April 30, 2013

Looking for some colorful and lovely Mother’s Day Email Templates? We all know that Mother’s Day is the perfect day to show appreciation and gratitude. Actually, it’s also the second largest shopping day of the year, and a prime holiday for email marketing too. We have designed 2 set of 5 Mother’s Day Email Templates …

6 Reasons Why You Should Never Buy an Email List

July 9, 2024April 24, 2013

Building a solid list of contacts is perhaps the most difficult and time-consuming part of email marketing. Without a good list of prospects, the return for all your hard work could be quite low. That may be why so many email marketers take shortcuts – like buying an email list. At first glance, buying a…

Spring Cleaning Tips for Your Email Marketing Campaign

July 9, 2024April 17, 2013

Spring is the perfect time to do some much needed cleaning, and you do not have to limit that cleanup to your home. Chances are your email marketing campaign could use a bit of spring cleaning as well. Taking the time to spruce up your list of contacts and make smart changes to your campaign…