SendBlaster

Avoiding Common Email Rendering Issues

Unfortunately, many first-time email marketers, and even some experienced players do not realize that different email clients can render email in very different ways. That is because every email client has its own back-end programming and its own front-end interface. Those different interfaces mean that the same message can have a completely different appearance from…

FREE eBook: Email Marketing Now – SendBlaster Edition

We are very happy to announce that it’s now available, free of charge, an exclusive edition of “Email Marketing Now – How it works and how to make it work” – a complete and up-to-date email marketing guide (regularly priced $5.25 on Amazon). To receive Email Marketing Now, simply complete the form in this page…

Email Marketing Tips for Retailers

According to the Direct Marketing Association, many retailers are failing to use email marketing effectively. A recent study shows that out of the top 100 shops and websites listed by Hitwise and IMRG, 60 percent failed to send a welcome message upon signup, and 19 percent never sent any messages at all. Of the 100…

Create Content That Readers Trust

What do you think it would take to have an open rate of 40 percent? Maybe you’d need to do lots of A/B testing? Perhaps you’d do careful list segmentation, making sure that you’re only sending messages to the most appropriate audiences. Maybe you’d look closely at your subject lines and your address lines, using…