SendBlaster

Understanding The Difference Between B2B and B2C Email Marketing Campaigns

Email marketing is a cost-effective form of marketing whether you’re trying to sell to businesses or consumers – but each form of marketing requires a different approach. With B2C email marketing, you’re marketing directly to consumers, the end user of the product. With B2B marketing you’re marketing, in some cases, to an entire organization where…

How to complete previous mailings…and work around SMTP server restrictions

Today we focus on a particular feature of SendBlaster that could be more useful than you think! We’re talking about partial deliveries and how to resume them. Do you know that every time you start sending emails you can stop them manually (clicking the ‘Abort’ button during the sending operation) and then resume them in…

Email Marketing Tips for Travel Agents

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With the rise of online tour sellers like Expedia and Travelocity, travel agents are competing in a market that’s increasingly competitive. Travelers now have the ability to go online and book their own travel deals, leaving the travel agent completely out of the picture. That why it’s important for travel agents to find low cost…

Email Marketing for Law Firms

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Email is one of the fastest and most cost effective ways to get in touch with clients. Sending emails to clients costs nothing, and it’s a timesaver since you can preload a series of messages to send out on a set schedule. You can also use email marketing to build a relationship with clients to…

Bayesian Spam Filtering: What You Need to Know

Bayesian spam filtering is an important process with yet another strange sounding name. Bayesian refers to a theorem of probability originally put forth by Reverend Thomas Bayes. In a nutshell, Bayes’ theorem involves understanding how the probability that something is true changes based on new evidence. With Bayesian spam filtering, Bayes’ rule is put to…

The Power of Internet Memes

The internet has changed the face of marketing. Using the power of social media, ideas can propagate at the speed of a mouse click and become a sensation almost overnight. One way ideas and messages are spread is virally through the power of memes. An internet meme is a concept or message that spreads virally…