SendBlaster

How to Solve Character Encoding Problems with SendBlaster

SendBlaster fully supports a wide variety of international character sets. Despite that, sometimes it happens that users with non-latin character sets contact us saying they get encoding issues. No panic! SendBlaster simply relies on Windows codepage for displaying non-latin character sets (Cyrillic as well as Greek, Arabic, Hebrew, etc). To solve this sort of encoding…

Do you Measure Churn Rate?

If you want to find out how your email list is performing, make sure you measure the Churn Rate. We can define “churn rate” a measure of how many subscribers leave a list in a given period of time. It can be very useful to check the health of your mailing list and to identify…

Are You Overthinking Your Email Marketing?

Email marketing can be complex stuff, a combination of smart copywriting and careful number-crunching. The only thing that’s clear is the goal: to send emails that deliver the maximum possible number of clicks and conversions. To reach that goal though, you have to define the message, refine your copy and tweak your content. Then you…

Anatomy of an Email

According to BNJ.com there’s a simple structure that emerges across the successful emails, and “just like most movies have three acts”. Here below you can find the Anatomy of an email. The first element considered is the Subject line (Engage) followed by the Headline (Context), Act 1 (Evidence), Act 2 (Proposition),  Act 3 (Support), and…

Exclusive turboSMTP Promo Codes – JUNE 2011

We have just got 2 new exclusive promo codes from the folks at turboSMTP! SENDBLAST050 This promo code works with the “50,000 emails/month Plan” and gives you a 20% discount on the first month. SENDBLAST0100 This promo code works with the “100,000 emails/month Plan” and gives you a whooping 25% discount on the first month.…